Find the right kind of AI tool for your next job
Start with the result you need, not the longest feature list. An approved email, a product image, a presenter video and an updated customer record require different workflows. Use the categories below to find a useful starting point, then narrow your shortlist around the inputs, review effort and finished output.
Quick route: choose writing for words, image generation for still visuals, video for moving content, and automation for repeatable steps between systems.
Writing and content
Start here when: you regularly prepare customer emails, product descriptions, proposals or article drafts. Bring verified facts, the intended reader and an example of the voice you want.
Look for: clear instruction following, useful revisions and a manageable checking process. A fluent draft is only useful if it preserves your facts and answers the reader’s question.
Example task: turn approved product notes into a concise customer email, then revise it without changing the offer. Avoid submitting confidential material until the service’s data handling suits your requirements.
Image generation
Start here when: you need concepts, illustrations, campaign directions or a visual starting point. Decide whether the final asset must depict a real product accurately or simply communicate an idea.
Look for: control over revisions, consistent visual direction, suitable export formats and clear terms for your intended use. A striking first image may still require substantial editing.
Example task: create three distinct concepts for a seasonal campaign, then refine one to the required crop. Use real photography when product accuracy or evidence is essential.
Video and avatars
Start here when: you need a scripted presenter, a translated version of existing content, generated supporting shots or an easier editing process. These are separate production jobs, even when a platform offers several of them.
Look for: a workflow that matches your script or footage, pronunciation and caption checks, revision control and a usable final export.
Example task: explain a short internal process with an approved script and relevant screen recordings. Choose genuine footage when an interview, demonstration or personal testimony is the point.
Workflow automation
Start here when: the same information moves through the same steps repeatedly. Define the trigger, expected input, destination and person responsible for exceptions before selecting a tool.
Look for: clear permissions, visible failures, duplicate prevention and a safe way to pause the workflow. Connecting more apps does not automatically improve the process.
Example task: prepare a draft follow-up from an approved enquiry record for a person to review. Keep payments, sensitive decisions and unfamiliar exceptions under appropriate human control.
Not sure where your task belongs?
Complete this sentence: “When I provide ___, I need ___ ready for ___.” That identifies your input, output and audience. If a task spans categories, separate it into stages rather than expecting one subscription to solve everything.
For a campaign, for example, writing might prepare the script, image tools might explore visual directions, and video software might assemble the final piece. Test the hand-offs: exports, formats and revision work can matter more than an individual feature.
Use the directory to browse products, buying guides to build a shortlist and comparisons when two candidates remain.
Before opening a trial
- Choose one recurring task with a clear definition of done.
- Prepare a non-sensitive example and the source facts needed to check it.
- List the output format, usage volume and people who need access.
- Decide which errors would make the result unusable.
- Check currency, billing term and the plan that actually supports your workflow.
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