Video · 21 JUL 2026 · 8 min read
Is avatar video good enough for customer-facing work yet?
We put four avatar tools in front of 200 customers and asked them
what felt off.
what felt off.
The test
Four thirty-second explainers, identical script, four tools. Two hundred respondents rated trust and
comfort without being told an avatar was involved.
comfort without being told an avatar was involved.
The result
Internal audiences did not care. Customer-facing audiences did — trust scores dropped eighteen
points once respondents identified the presenter as synthetic, and most identified it inside six
seconds..
points once respondents identified the presenter as synthetic, and most identified it inside six
seconds..